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For many commercial bankers the average time it takes to
get a new banking client can be from 12-36 months. The banking
relationship is often a commodity and commercial bankers
have a need to differentiate from the competition. Many
institutions are realizing that their most historically
underutilized asset is their current customers and are looking
for ways to increase value of those relationships. Bankers
would like to deepen and broaden customer relationships
through cross-selling, taking a more educational and consultative
approach, and making their relationships more solution-oriented
than product-oriented. Commercial bankers realize their
greatest challenge is there is not enough time in the day
to give every customer the attention they deserve and Ascendix
Solutions has solutions which can help.
We help commercial bankers address some of these common
business challenges:
Enhance cross-sell and referral initiatives
- Most banks are expanding their financial services capabilities
and Ascendix can help automate referral tracking between
departments and help maintain a complete picture of their
customer relationships.
Eliminate islands of data and lack of information
- Banks have a wealth of information on both their customers
and prospective loan customers. This information resides
data on paper and in disconnected databases and rarely leverage
it to for marketing purposes. Ascendix can help you centralize
this data into useful information to help grow your asset
base.
Automation of marketing and contact processes
- Most banks don't educate their customers on all the valuable
products and services they offer. By putting both customers
and prospective customers on stay in touch marketing campaigns,
you can grow your business through direct mail and email
communications and deepen relationships with existing customers.
Improved Deal Management - Automate the
tracking and forecasting of deals allowing for management
reporting and making sure efforts are focused on the most
profitable customers.
Integration with core systems - Open architecture
of our systems allows for seamless management of customer
information across disparate databases and environments.
Need to attract and retain top employees
- Banking is getting ultra competitive not only for customers
but top employees as well. By implementing top notch support
systems, banks can attract top lending officers and relationship
managers.
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