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Regardless of your offerings, distinguishing your services
from the competition in today’s marketplace can be a difficult
task. With so many Real Estate Companies fighting for
the same business it is becoming more challenging to truly
differentiate yourself on your services and properties
alone, not to mention getting in front of the right people
at the right time to buy your offerings.
In
the past, it was difficult to keep up with the amount
deals we could close in a timely manner. My, how times
have changed…There is still plenty of business out there,
and the companies with the best infrastructure, the most
educated and motivated personnel, and well-thought-out
and defined go-to-market strategies will capitalize on
these opportunities.
SMALL,
SIMPLE TRICKS
Try these small, simple tricks when
marketing to your current broker-dealer and registered rep
database:
Add
value in your messages
Do not just send out messages to send out
messages. Think about the content and what is important
to the rep.
Track,
Measure, and Modify
Track, measure, and modify
all marketing touches to the reps; understand how effective
these messages are and refine the approach often. This
will keep the messages new and refreshed and increase
the effectiveness of your marketing messages.
People,
Process, Automation
Have a well-defined process before sending out marketing
messages. Track how many times a rep opens up email, automatically
build a call list based upon the rep opening up the email,
and prioritize the calls to help get you in front of the
right reps with the right message at the right time.
Marketing is often over-complicated.
Keep the messages educational and informative in nature,
mix up the campaign with emails, mailings and phone calls,
and nurture your target audience.
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"Customers,
when given a choice of where they spend their money,
will invariably go back to a place where they were
made to feel special"
Marshall Field |
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