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Target
the best customers Your sales representatives
need a way to easily target their best customers
with promotions, call-downs, and e-mail communications. |
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Run
quick sales campaigns Sales representatives
can use this tool to help them quickly and easily
connect with business prospects and customers—perhaps
to improve business quickly to make quarter-close
numbers. Your representative wants to quickly
create a list, send a mailing, and track responses
to keep connections up to date. |
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Launch
a corporate marketing campaign With responsibility
for several well organized marketing campaigns
each year in support of new product launches,
your marketing staff might want to automate
task planning, list creation, task assignment,
cost tracking, and the many other tasks involved
in complex campaigns. Now they can. |
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Enable
cross-department handoffs for sales-driven campaigns
Sometimes your marketing staff plans a campaign
that your branch office or sales team executes.
These efforts require cross-department collaboration,
execution, and tracking. |
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Send
bulk e-mail messages Every company wants an
easy way to gather a list of leads or customers,
send a mass e-mailing, and track responses. |